Brand Manager - Beef Marketing (Parasiticides and Insecticides) (Project Management)
At Elanco (NYSE: ELAN) – it all starts with animals!
As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. We're driven by our vision of ‘Food and Companionship Enriching Life' and our approach to sustainability – the Elanco Healthy Purpose™ – to advance the health of animals, people, the planet and our enterprise.
At Elanco, we pride ourselves on fostering a diverse and inclusive work environment. We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you'll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.
Making animals' lives better makes life better – join our team today!
Your Role:
At Elanco, Marketing is crucial for growth and achieving our mission to enrich lives through food and companionship. Our passionate marketers build our brand portfolio, leveraging market insights and acting as a bridge between customers, stakeholders, and products. We deliver competitive strategies and impactful execution for Elanco's success.
Your Responsibilities:
This role drives marketing strategy implementation for parasiticides and insecticides within the US Beef Marketing team. Collaboration with the broader Ruminant marketing team and Central marketing teams is essential.
Business Ownership:
- Develop and execute business plans aligned with brand plan guidelines and customer objectives.
- Manage budgets, create forecasts, and participate in the S&OP process.
- Ensure marketing compliance and actively transfer knowledge to commercial teams.
Strategy Execution:
- Execute strategies/brand plans developed by the Species Marketing Leader.
- Implement local portfolio strategy with Sales, providing pricing, profitability, and promotional guidance.
- Track KPIs and metrics, sharing learnings and feedback with the Commercial Business Team (CBT).
Brand Development:
- Ensure accurate execution of brand plans, positioning, and playbooks within the US Beef market.
Insights & Analytics:
- Gather and channel customer interaction data, local database insights, and competitive information to the Species Marketing Leader and Central Brand Lead.
- Participate in/facilitate relevant local market research.
Marketing Execution:
- Execute brand implementation plans, marketing mix decisions, media planning, and agency management.
- Collaborate with stakeholders on guidelines, regulations, access issues, sales cycle processes, and sales force alignment/education.
- Execute local Key Opinion Leader (KOL) programs and product launches.
- Manage and oversee product agreements with customers.
Trade Marketing Initiatives:
- Develop and implement trade marketing programs targeting vet KAM dealers, tractor suppliers/fleets. Collaborate with the channel team as ONE ELANCO approach
- Work with the channel team to implement the optimal communication mix across these channels.
- Enable and support the channel marketing execution team with merchandising strategies and materials.
Management & Cultural:
- Build strong relationships with the Central Branding Team, US commercial management, and the Species Lead.
- Demonstrate leadership, inspiring and aligning the organization with strong communication and executive presence.
- Respect and leverage diversity.
What you need to succeed (minimum qualifications):
- Education: Bachelor's degree (Marketing/Business preferred).
- Required Experience: 5+ years of experience in Sales or Marketing, preferably in animal health or agriculture.
- Legal authorization to work in the United States. (Elanco does not anticipate providing visa sponsorship for this position.)
What will give you the competitive edge (preferred qualifications):
- Beef industry knowledge and experience.
- Proven abilities in communication, conflict resolution, judgment, and managing complexity.
- Demonstrated project management skills and experience with project management tools.
- Demonstrated learning agility.
Additional Information:
- Travel: Up to 30% (Passport required)
- Location: Headquarters - Greenfield, IN (Hybrid)
Don't meet every single requirement? Studies have shown underrepresented groups are less likely to apply to jobs unless they meet every single qualification. At Elanco we are dedicated to building a diverse and inclusive work environment. If you think you might be a good fit for a role but don't necessarily meet every requirement, we encourage you to apply. You may be the right candidate for this role or other roles!
Elanco Benefits and Perks:
We offer a comprehensive benefits package focusing on financial, physical, and mental well-being while encouraging our employees to pursue our purpose! Some highlights include:
- Multiple relocation packages
- Two weeklong shutdowns (mid-summer and year-end) in the US (in addition to PTO)
- 8-week parental leave
- 9 Employee Resource Groups
- Annual bonus offering
- Flexible work arrangements
- Up to 6% 401K matching
Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status
