Public Affairs Digital Organizer (Personal Services)
Planned Parenthood of Orange and San Bernardino Counties has a full-time opportunity for a Public Affairs Digital Organizer in Anaheim, CA.
We are looking for a dynamic Community Organizer to support grassroots and political efforts to bolster PPOSBC's leadership in advocacy, grassroots organizing, and public education, with a specific focus on BIPOC communities. The ideal candidate will assist in developing and managing community outreach efforts to build a progressive activist base, helping to recruit, engage, and mobilize targeted constituencies around reproductive rights issues.
At PPOSBC, we understand the importance of a well-rounded benefits program and are dedicated to providing you with unique benefits that meet the needs of you and your family. We are proud to offer a range of plans that help protect you in the case of illness or injury including:
- A competitive benefits package including medical, dental, and vision coverage for you and eligible dependents, life insurance, and long term disability.
- Benefits coverage starts after one full month of employment!
- Generous vacation, sick, and holiday benefits!
- Generous 401(k) matching contributions and more!
- To view our detailed benefits guide, please visit our career site at www.pposbccareers.org
Responsibilities
Essential Functions: Essential functions encompass the required tasks, duties, and responsibilities performed as part of the job and the reason the job exists.
- Develop and execute digital campaign strategies to support the Community Action Fund (CAF) of PPOSBC's advocacy and electoral efforts, with a particular focus on mobilizing the AAPI and Latinx communities in Orange and San Bernardino Counties.
- Work collaboratively with the PPOSBC Digital Marketing Manager to ensure an effective and strong digital presence for all advocacy, organizing and electoral efforts.
- Grow the CAF's online presence across all digital platforms (website, social media, email) by creating compelling and timely content that uses messaging and language specifically designed to inspire people to act.
- Collaborate with the advocacy team to develop online-to-offline organizing programs that leverage social media, email, and other digital tools to encourage supporters to take action. You will craft compelling digital narratives and messaging that resonates with target audiences.
- Create high-quality and engaging content (graphics, videos, blog posts) to educate and mobilize our online community.
- Manage and cultivate a robust online community through list building, engagement strategies, and targeted digital calls to action, utilizing your understanding of compelling language to drive participation.
- Utilize data-driven strategies to grow our base, segment our audience, and measure the effectiveness of our digital campaigns.
- Stay up-to-date on the latest digital trends and best practices, and recommend innovative ways to reach target audiences, with a focus on using language and storytelling to cut through online noise.
- Train and support volunteers on storytelling techniques and best practices for online engagement, empowering them to use compelling messagingto advocate for our mission
- Analyze website traffic and social media engagement metrics to identify areas for improvement.
- Support the development and distribution of the CAF's monthly newsletter, including copywriting and design, ensuring the content uses language that is both informative and inspiring.
- Partner with the marketing department to ensure consistent messaging and branding across all digital channels.
- Work with external vendors as needed to ensure the smooth operation of digital platforms.
- Provide in-person event coverage through photo and video documentation.
Non-Essential Functions:
- Other duties as assigned.
PHYSICAL REQUIREMENTS:
The physical requirements of this position are identified below. Reasonable accommodations may be made for individuals with disabilities to perform the essential functions of this position.
CORE COMPETENCIES – WE CARE:
- Welcoming: Anticipates customer requirements and gives high priority to customer satisfaction and service. Handles problems quickly and efficiently. Maintains a pleasant, positive and professional approach. Embraces opportunities to help team members, stakeholders, and other departments.
- Equitable: Creating equitable access and opportunity for all through education, practicing inclusive behavior, elevating others' voices, creating spaces for honest conversation, and listening without judgment. Values and uplifts our collective diversity within in our agency.
- Confidential: Respects the information shared by our patients, employees, and vendors and maintains appropriate confidentiality. Follows all policies and laws that protect private & privileged information.
- Accessible: Is available and approachable to others, open-minded, fair and non-defensive. Appreciates constructive feedback and is a team player. Demonstrates good listening skills.
- Respectful: Values diversity and treats everyone with dignity and courtesy. Dependable and courteous of other people's time and commitments.
- Empathetic: Demonstrates interest and understanding in other people's feelings, attitudes and reasoning. Maintains an open and non-judgmental demeanor that is patient, flexible, and understanding.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Minimum Education:
- Bachelor's degree (BA/BS) in a relevant field such as Political Science, Communications, or Marketing and/or the equivalent of 3 to 5 years of progressively responsible experience in digital organizing in a legislative or electoral campaign environment.
Minimum Work Experience:
- Minimum 2 years of experience creating high-quality digital content and campaigns that drive action.
- Proven experience in digital organizing, social media management (including platforms like Facebook, Instagram, YouTube, and TikTok), email marketing, and content creation (including crafting clear, concise, and engaging messaging that compels action). This includes the ability to weave storytelling and narrative into digital strategy. (1-2 campaign cycles or 1 year managing social media for an organization).
- Strong writing and communication skills, with the ability to craft clear, concise, and engaging content for diverse audiences and a demonstrated understanding of how to use messaging and language to compel action.
- Experience bridging the gap between grassroots organizing and digital strategy.
- The ability to develop and execute strategic digital activities, including digital communication plans, content creation (including graphics and videos for social media), and digital actions (like online petitions and phone banks).
- A solid understanding of web applications and best practices. Working knowledge of content management systems (WordPress) and familiarity with digital organizing tools (EveryAction, Hustle, Mobilize, PDI). Experience with video editing software is a plus, as is knowledge of Adobe Creative Suite (Illustrator, Photoshop, Premiere).
- Experience growing an email list, capturing and tracking data (including social media analytics), and using that data to inform digital strategy and campaign optimization (including A/B testing and list segmentation).
- Passion for Planned Parenthood's mission and vision for reproductive justice.
- A thoughtful and intersectional view of race, class, and gender.
- Excellent time management and project management skills with the ability to work independently and manage multiple projects simultaneously, and able to work long hours in a fast-paced environment.
Agency Standard Requirements:
- Strong commitment to quality healthcare and excellent customer service is required.
- Must thrive in a fast-paced, rigorous environment with changing priorities.
- Ability to meet deadlines and work under pressure.
- Able to effectively manage time to complete tasks within set deadlines
- Possess strong organizational skills to ensure nothing is overlooked
- Must demonstrate high-level computer skills, including Microsoft Word, Excel, and Outlook. Experience with Canva NGP/VAN is a plus.
- This position requires travel to other sites and locations; if using a personal vehicle to meet this requirement, a valid CA driver's license and current auto insurance in compliance with the minimum requirements of CA vehicle code are required.
- Abortion patients are cared for at each of our health centers and in part through the administrative, support, and other non-clinical services provided at all PPOSBC locations and by all PPOSBC employees, and supporting these critical services is an essential job duty and fundamental responsibility of all employees.
