Sr. Director of Sales (Sales)

About Us:
TRILLIANT FOOD & NUTRITION, located in Little Chute, WI is a state-of-the-art, vertically integrated production facility which has been a pioneer in the U.S. specialty coffee market since 1979. We have used our years of experience and skill in the traditional coffee segment to produce one thing: great coffee. Our facility features the most current, high-speed equipment to support our commitment to quality, value, speed-to-market and innovation.

HORSESHOE BEVERAGE COMPANY, located in Neenah, WI is a leading ready-to-drink beverage manufacturer focused on providing consumers with an outstanding beverage experience wherever, whenever. Leveraging industry-leading talent, state-of-the-art equipment, and our vertically integrated supply chain, we strive to be at the forefront of beverage innovation each day and deliver the highest quality beverages to our customers first.

The teams at TRILLIANT and HORSESHOE come to work each day with relentless energy, enthusiasm, and a promise to enhance the beverage experiences of millions of people. We invite you to explore opportunities at TRILLIANT or HORSESHOE, to see if your talents and career aspirations may fit with our openings.

Diversity and Inclusion at TRILLIANT and HORSESHOE:
We believe talented, great people are the building blocks of our success. We believe in finding the right people, with the right attitude, and providing them with opportunities to excel

Position Overview:
We are seeking a highly motivated, strategic, and results-driven Sr. Director of Sales to lead our sales team and drive branded and private label growth across Food, Drug, and Farm & Ag channels. The ideal candidate will have a strong entrepreneurial mindset, proven experience in managing sales teams, and the ability to oversee forecasting as part of the Integrated Business Planning (IBP) process. The Sr. Director of Sales will be responsible for building and executing brand promotional plans, fostering relationships with key customers, and driving operational efficiency through innovative thinking and strong leadership. This role works out of our Little Chute, WI headquarters, but will be expected to travel 50-75% of the time. If you are an experienced sales leader with a passion for growth and building successful brands, we encourage you to apply for the Sr. Director of Sales position. Join us and help lead our sales efforts to new heights while cultivating a culture of excellence and entrepreneurial spirit.

Key Responsibilities:
Sales Leadership and Strategy:

Lead and manage a high-performing sales team, ensuring alignment with company goals and objectives.
Develop and execute Go to Market strategies to grow the business within Food, Drug, and Farm & Ag channels, including both brand and private label products.
Oversee and manage forecasting as part of the IBP process, ensuring accurate and actionable plans for sales growth.
Foster a strong company culture with an entrepreneurial drive, emphasizing urgency, creativity, and commitment to success.
Travel as necessary to attend all customer meetings and represent the company in key industry events, ensuring strong relationships with customers and partners.

Promotional Planning:

Lead the development, presentation, and execution of the brand promotional plan, ensuring alignment with business goals and customer needs.
Improve execution across key areas, including distribution, new item introductions, schematic implementation, promotional plans, and channel strategies.
Optimize promotional strategies to drive sales volume, profitability, and long-term customer loyalty.

Analytical Reporting:

Prepare and deliver metrics and analytical reports to provide timely, flexible, and structured access to business information for internal teams and brand partners.
Conduct store audits to ensure that merchandising standards are adhered to and that promotional programming is being executed effectively.
Collaborate with management to track and manage promotional spending and accrual funds, ensuring the maximization of return on investment and profitable volume.
Work closely with cross-functional teams to understand business and functional requirements, implement solutions to support analytical and reporting needs, and identify patterns and anomalies.
Drive sales and operational efficiency through innovative thinking, process improvement, data manipulation, system enhancements, and best practices.

People Management:

Provide strong leadership, mentorship, and guidance to all team members, fostering a culture of collaboration and continuous improvement.
Motivate and inspire the sales team and internal stakeholders to drive performance and exceed sales targets.
Identify knowledge gaps within the team and create actionable development plans to address them, ensuring a high level of competency and expertise across the team.

Qualifications:

5-10 years of proven success in managing a sales team and driving growth within the Food, Drug, and Farm & Ag channels.
Bachelor's degree in Business, Sales or a related field required.
Strong knowledge of the overall coffee category and its retail consumers.
Prior experience working with brokers to develop and manage client relationships.
Experience with sales data writing, reporting, and analysis.
Experience with National syndicated national account sales data and /CRM software.
Significant experience with key accounts in both brand and private label sales.
Strong understanding of forecasting, Integrated Business Planning (IBP) processes, and sales performance management.
Proven track record in developing and executing successful promotional plans and strategies.
Excellent analytical skills, with the ability to develop insights from data and turn them into actionable strategies.
Strong leadership and people management skills, with the ability to lead by example and create a high-performing team environment.
Strong communication skills, with the ability to interact effectively with both internal teams and external customers.
Skilled in data analysis tools such as Excel & Power BI.
Detail-oriented mindset.
A willingness to travel and attend customer meetings as needed.
Experience in the Food, Drug, and Farm & Ag industries, with a deep understanding of these verticals and their unique challenges.
Familiarity with merchandising standards and trade spend management.
Comprehensive experience navigating and managing all routes to market to optimize revenue and market reach.
Demonstrated ability to collaborate and communicate effectively with all levels of leadership within the organization, including senior executives, to drive business objectives and build strong partnerships.

Location, Compensation and Benefits:

Competitive salary and benefits package
Bonus opportunities tied to performance and business outcomes
Career development opportunities
Travel 50-75% with the rest of the work week spent working out of our Little Chute, WI headquarters.

Physical and Mental Demands:

While performing the duties of this job, the employee is frequently required to sit, hear, use hands to type data, use a personal computer and telephone. This employee may occasionally have to operate business machines and lift and/move up to 50 pounds.
Specific vision abilities required in this job include close vision and the ability to adjust focus. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Mental demands include multi-tasking, decision making, problem solving, comparing, copying, computing, compiling, analyzing, coordinating, and synthesizing data.
Potential for exposure to chemicals, heights, loud noises, mechanical equipment, wet environments, and other potential hazards exists.

Safety Statement:
At Trilliant and Horseshoe, safety is every employee's first responsibility. We expect all employees to adhere to all safety practices, have the moral courage to stop other individuals from performing unsafe acts, and immediately report unsafe conditions.

Disclosures:

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
Responsible for following food safety/regulatory policies and procedures, executing responsibilities as identified in standard operating procedures, and reporting food safety/regulatory concerns to the Production or Quality Manager.
Trilliant Food & Nutrition and Horseshoe Beverage Company are Drug Free Workplaces. All applicants are subject to a drug screen and background check as a condition of employment.
Trilliant Food and Nutrition and Horseshoe Beverage participate in the E-Verify process.
EEO/AA including Vets and Disabled
If you need a reasonable accommodation for any part of the employment process, please contact us by email at HR@trilliantfood.com and let us know the nature of your request and your contact information.
Trilliant Food and Nutrition and Horseshoe Beverage are Equal Opportunity Employers.
The principles of the OECD and UN have been taken into consideration and used as guidance in our human rights practices and procedures.